danah boyd has a sane comment on the silliness that’s been making the rounds in the wake of a Chronicle of Higher Education piece on the job market perils of academics who blog:

In academia, your brand is this aggregate of your eccentricities and expertise. I do think that you can soil your brand in any public or semi-public environment. This is why you put on a particular face during conferences, at dinner with like minds, etc. Certain institutions have more tolerance for eccentricities than others. My guess is that the Midwest humanities department has virtually none. But find me a prof at MIT that is not quirky as hell. In fact, i think that “normals” would be upsetting there.