McLuhan rocks

Boy, gotta love this bit from McLuhan’s Understanding Media, in re: iPhone and any other Object of Desire:

Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man’s love by expediting his wishes and desires.

(See more via John Holbo’s posting at Crooked Timber)