{"id":3215,"date":"2017-08-20T18:52:08","date_gmt":"2017-08-20T22:52:08","guid":{"rendered":"http:\/\/oook.info\/blog\/?p=3215"},"modified":"2017-08-20T18:52:08","modified_gmt":"2017-08-20T22:52:08","slug":"fingers-on-the-pulse-of-the-zeitgeist","status":"publish","type":"post","link":"https:\/\/oook.info\/blog\/?p=3215","title":{"rendered":"fingers on the pulse of the Zeitgeist"},"content":{"rendered":"<p>I seem to be running into more and more instances of eloquent now-just-hold-on criticism of technological triumphalism, indeed seeing them wherever I turn: the finishing a few days ago of Adam Greenfield&#8217;s <a href=\"https:\/\/www.amazon.com\/Radical-Technologies-Design-Everyday-Life\/dp\/178478043X\/\"><b>Radical Technologies: The Design of Everyday Life<\/b><\/a> [<i>really<\/i> cheap ($2.51) as a Kindle ebook&#8230;], an article in The Guardian recently on the decline of retail jobs (<a href=\"https:\/\/www.theguardian.com\/technology\/2017\/aug\/16\/retail-industry-cashier-jobs-technology-unemployment\">End of the checkout line: the looming crisis for American cashiers<\/a>),  and then via my RSS feed from O&#8217;Reilly, Fredrik deBoer&#8217;s post <a href=\"https:\/\/fredrikdeboer.com\/2017\/06\/12\/study-of-the-week-of-course-virtual-k-12-schools-dont-work\/\">Study of the Week: Of Course Virtual K-12 Schools Don\u2019t Work<\/a>. All of these have the same basic caveats about the smoke and mirrors of the digital world, and similar warnings about trafficking with the ogres who lurk behind the curtain. <\/p>\n<p>\nAnother instance, via long-form journalism in the [unfortunately paywalled] <i>London Review of Books<\/i> 17 August issue, is John Lanchester&#8217;s <a href=\"https:\/\/www.lrb.co.uk\/v39\/n16\/john-lanchester\/you-are-the-product\">You Are The Product<\/a>, which reviews three books (Wu&#8217;s <b>The Attention Merchants<\/b>, Garcia Martinez&#8217; <b>Chaos Monkeys<\/b>, and Taplin&#8217;s <b>Move Fast and Break Things<\/b>), and is mostly concerned with the evolution of Facebook. An especially trenchant bit:<\/p>\n<blockquote><p>&#8230;even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is <b>the biggest surveillance-based enterprise in the history of mankind<\/b>. It knows far, far more about you than the most intrusive government has ever known about its citizens&#8230; its users don&#8217;t realise what it is the company does. <b>What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads<\/b>. I&#8217;m not sure there has ever been a more complete disconnect between what a company says it does \u2013 &#8216;connect&#8217;, &#8216;build communities&#8217; \u2013 and the commercial reality.<\/p><\/blockquote>\n<p>\nMy years as a librarian and early adopter of emergent technologies more or less ended when I retired in 2005, and I&#8217;ve been pretty choosy about entanglement with the subsequent social media silos&mdash;no Facebook, no Twitter, no Instagram. Flickr yes, because it offered an easy means to store and distribute photographic images (but one dreads what Verizon might do with the product). And I&#8217;ve been blogging since before instantiation of the term &#8216;blog&#8217; (I called them &#8216;logfiles&#8217; and used them to keep track of and distribute my various projects). I like to control and manage my own digital real estate, and pretty much everything I&#8217;ve done in the last 20+ years is tucked away somewhere at <a href=\"http:\/\/oook.info\"><b>http:\/\/oook.info\/<\/b><\/a>, including the <a href=\"https:\/\/oook.info\/blog\/\">self-hosted WordPress blog<\/a> in which I&#8217;ve been tracking my doings [somewhat fitfully] for 13+ years. <\/p>\n<p>\nFor me, the epiphanic enabling technology was <b>hypertext<\/b>, and I&#8217;m still back somewhere in the 90s in terms of my sophistication with html. Basic html has served me well as a means to construct and distribute documents, to who-knows-what audiences. And, fact is, I don&#8217;t really <i>care<\/i> much about the scale and scope of Audience; the stuff is out there to be discovered via Google and Internet Archive, and linkable by me whenever I want to pass something along to one of those like-minded others. I&#8217;m content to be little-known.<\/p>\n<p>\nWhich is a long way of saying that I want nothing to do with thefacebook, with its fatuous <b>like<\/b>s and insidious back-end data mining. I won&#8217;t claim consistency in re: the latter, since I&#8217;m happy for Amazon to send me stuff I want via Prime, and to bewilder Google with off-the-wall searches that they can&#8217;t possibly monetize. But for Facebook, it&#8217;s the Nancy Reagan option: Just Say No.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I seem to be running into more and more instances of eloquent now-just-hold-on criticism of technological triumphalism, indeed seeing them wherever I turn: the finishing a few days ago of Adam Greenfield&#8217;s Radical Technologies: The Design of Everyday Life [really cheap ($2.51) as a Kindle ebook&#8230;], an article in The Guardian recently on the decline [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,27,28],"tags":[],"class_list":["post-3215","post","type-post","status-publish","format-standard","hentry","category-entanglement","category-media","category-zeitgeist"],"_links":{"self":[{"href":"https:\/\/oook.info\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oook.info\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oook.info\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oook.info\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oook.info\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3215"}],"version-history":[{"count":3,"href":"https:\/\/oook.info\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3215\/revisions"}],"predecessor-version":[{"id":3218,"href":"https:\/\/oook.info\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3215\/revisions\/3218"}],"wp:attachment":[{"href":"https:\/\/oook.info\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oook.info\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oook.info\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}